1.不作恶,做正确的事。虽然我们慢些，但可以确认是朝正确的方向；有些捷径看似美妙，但迟早有一天要回到起点。

Do right things. We are slow, but no doubt that we are heading for the right direction. Some shortcut looks great, however, it will finally bring you to the beginning.

2.可持续发展。教育行业恰如割韭菜，我们希望一年年都有收成；一把火烧光？我们害怕度过不了冬天.

Sustainable Development. Education industry is like cutting leeks, and we hope we can cut each year. It can not be destroyed by fire, otherwise we will not make through the winter.

3.团队合作。如果从个体来说，皆不优秀，那么我们只好长期紧紧捆绑在一起，才可以生存下去。

Team work. Under the circumstance that each of us is not good, the final way we can do is to be together to survive.

4.协作双赢。谈及教育营销，我们自认为稍有资历；但论教学，我们确认自己什么也不是。

Win-Win. Regarding to education marketing, we thought we are someone, while in education itself, we are nobody.

5.专注。考虑到自身能力的局限性，我们确认自己不是全才，唯一的途径是希望时间的玫瑰将我们的数年的坚持在一夜之间骄然怒放。

Focus. Due to limited resources, we do not think we are all-around but can only do one thing in years, however, we believe one day in the nearest future, all this efforts in past years will pay back.

6.诚实。我们相信说谎话会让我们短期获得不菲的利益，但更坚信长远来说，我们将失去更多。

Honest. No doubt that lies will bring us some profits in short time, however, in the long run, it will make us lose much more.

7.以客户需求为中心。我们非常辛苦，难就在于客户需求日益个性化，我们只好四处找项目满足它。

Customer Needs Driven. The reason why we are so tired is because that we have to look around to find a program to meet his or her personalized demand.

8.数一数二。多多益善在教育行业失去了基础，中国人在教育上面的羊群效应特别明显。

Only No.1 or No.2, No No3. More Is Good can not work in education industry, and Sheep-Flock Effect works quite well for Chinese in this regard.